During this past Sunday’s much-ballyhooed seventh season finale of HBO’s Curb Your Enthusiasm, a certain find-and-flush cell phone application was front and centre in the “Seinfeld Reunion” episode. An unhinged George Costanza reveals in the episode that he made millions of dollars off the fictional iToilet application only to lose it all after he invested his money with New York Ponzi King Bernie Madoff.
I guess Georgie boy knew a good idea when he saw one because an iPhone application created by four Winnipeg companies is already on the market and is here to save the day, er, your bladder.
It’s nine o’clock in the morning and you’re walking in the middle of downtown on your way to a crucial job interview. You stop to toss your coffee cup in a nearby waste receptacle when you realize that you inconveniently need to use a washroom. Regretting that you didn’t go when you were back at the corner Starbucks, you are now in a do-or-die quandary. With only fifteen minutes to spare, you begin to freak because you don’t know how you will be able to relieve yourself while not straying too far away from your target destination.
Enter Where to Wee, a mobile tool that launched this past September on the iTunes AppStore which provides you with a list of nearby restrooms based on your precise location. Through Google Map’s API technology and a rich database which contains over 100,000 restrooms worldwide, the Where to Wee app lets subscribers search, add,classify and rate restrooms all from the comfort of their patented slide-and-touch Apple device.
Businessman Dave Pitcher (Where to Wee Inc.) came up with the idea for Where to Wee when a close member of his family was diagnosed with Crohn’s disease, an inflammatory disease of the intestines. Pitcher first approached Spacecadet Design, (a communication design and advertising firm) in January, 2009 to discuss creating a web application which could help people quickly find bathrooms from the convenience of their smart phone. Shortly thereafter, Spacecadet enlisted the help of their web development friends at Visual Lizard Inc. to provide database programming and API development while Centrix.ca was plucked from the local iPhone development community to provide their expertise on the project.
The net result of the four company collaboration is an easy-to-use lavatory locator that is sure to save countless subscribers from their equally sensitive physical and psychological dilemmas. So far Where to Wee has been a resounding success as new subscribers join each day and users from as far away as New Zealand have uploaded information about their favourite facilities.
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