FIRSTs

Advertising Rates

To download a PDF of our rate card, please click here

How does the rate card work?

The price you see beside the display ad options is the cost per thousand (CPM).

The thousand refers to the number of impressions your ad will receive.

So, if you wish to buy 60,000 impressions and you want to have the main page leaderboard, you would multiply 60 by the CPM rate of $35. The cost of the campaign is $2,100.

If you would like to target Winnipeg IP addresses (Winnipeg-based computers/users), you can add GeoTargeting. Only Winnipeg IP addresses will be counted towards your 60,000 paid impressions. This service is 15% of your ad buy.

If you want to control the pace of your campaign, we can frequency cap rotations to make sure your 60,000 impressions will last for as long as you wish. This service is 15% of your ad buy.

For instance;

Main Page Footer - $15 CPM. Campaign is bought for 40,000 impressions and will target only people from Winnipeg.

15 x 40 = $600 + 15% geotarget = $690

Campaigns can be built around your needs and budget - and regardless of the size, you'll be provided with statistical analysis from a third party to show you precisely how your ad was viewed, by whom and if they left our site to view yours.

You want results - let us show you. We want your business - let us earn it.